Newsroom
No blues with Payconiq by Bancontact and AIR
Every year, the third Monday of January is known as Blue Monday, the most depressing day of the year. Why? Because the weather is terrible, New Year’s resolutions are already broken, and the festive season has left some big holes in our wallets. The perfect recipe for a bad mood.
But this year, Payconiq by Bancontact and Air have a mission: to turn this gloomy day into one that brings you money—and a smile!
The idea: Why not use Blue Monday to boost your bank account?
With the Payconiq by Bancontact app, you can easily remind your friends who still owe you money to pay you back in just one click. No more excuses, no more “I’ll send it tomorrow” or “Oops, I forgot again.” One click, and the debt is settled. Sure, it’s unfortunate timing for them, but at least you’ll have something to smile about on Monday, January 20th—and a few extra euros in your pocket.
This idea, brought to you by Payconiq by Bancontact and Air, is at the heart of a Top Topical campaign visible starting today in the press, online, and on social media. It’s a reminder that this crappy day is the perfect moment to get your money back with ease and that one simple action can lift your spirits while boosting your bank account.
A reassuring message to start the year right
Beyond the humor, this campaign is also an opportunity to share some good news: Payconiq by Bancontact remains your 100% Belgian ally. In other words, you can keep counting on a simple, fast, and secure solution for your payments today and in the future.
Payconiq-BlueMonday-9x16-EN.mp4
Crédits :
Client : Payconiq by Bancontact
Brand Managers : Lotta de Meulenaere, Sarah De Prez
Client Manager : Georgia Vandenberghen
Strategic Director : Michelle Defooz
Creative Agency : Air
Creative Director : Creative Council
Creatives : Arnaud Bailly, Bruno Giunta, Julian Lesceux
Graphic Design : Christophe Liekens
Motion Design : Boris Delire
Media Agency : Space
