Impact

We are B CorpCertified

Communication that creates value for people, planet, and business

Why B Corp

With great power comes great responsibility.

Advertising has power.
We have power.
We’re aware of it.
And we want to use that power wisely.

By carrying fairer, more inclusive, more sustainable messages.
For fairer, more inclusive, more sustainable brands.

By guiding committed brands towards more visibility.
And guiding already visible brands towards more commitment.

By questioning ourselves, training and learning continuously.
By challenging the way we work, create, produce and broadcast.
By passing our vision on to future talent.

This commitment rests on 3 pillars:

  1. Our B Corp certification
  2. Our decision tree
  3. Our volunteering policy, Air as a force for good

Pillar 01

Our B Corp certification

B Corp is more than a label. It’s part of our logo. And of our vision. Yes: business can be a force for good.

The B Corp certification is granted to companies that actively take part in a global cultural shift, one that redefines what success means in business.

Success is no longer just about the product or service and its profitability. Success means helping to build an inclusive, equitable, sustainable and regenerative economy.

  • 2022

    First certified

    Air earns its B Corp certification, a first for an agency in Belgium.

  • 2025

    Recertified

    A new assessment, three years on, confirms our commitment.

  • 2028

    Next recertification

    We’re already working towards our next assessment.

Pillar 02

Our decision tree

Yes, advertising has a huge amount of power. But for that power to have a truly positive impact, it has to be in the right hands.

At Air, we try to be those “right hands”, and to only work with other “right hands”. Since “goodness” is subjective, our decision tree tries to make it a little more objective. Not by giving answers, but by helping us ask the right questions.

Discover our decision tree

Pillar 03

Our volunteering policy

Air as a force for good

Air as a force for NGOs

Air has always done it, and always will: putting its expertise at the service of committed brands. At a preferential rate, or even fully pro bono.

In line with B Corp requirements, this commitment represents at least 5% of our total hours worked each year.

We started with Amnesty and Cap48.
We carried on with BelRefugees.
We continue with BePlanet and KickCancer.

Very different causes.
But always the same goal: putting our strategico-creativo-supercrafto approach at the service of causes that matter.

Air as a force for schools

We want to pass on this committed vision of our job. To the strategico-creativo-supercrafto people of tomorrow. To young talents who surely have plenty to teach us, but to whom we can still teach a thing or two.

Sometimes we’re invited. Into schools. To sit on a jury. To take part in a debate. To give a talk. Or simply to talk about our job.

And we often invite, too. To pass things on, to exchange, and even to brief. At our Air Open Brief Nights: evenings that give students a first taste of agency life, with an internship at the end.

Air as a force for a day

Our strength is our ideas. But we can also do good things with our hands. So sometimes, we lend a hand on the ground. To move things forward differently. Not with our innovative concepts, but with a little of our time.

We helped BelRefugees tidy up, cook, serve and clear tables. We collected clothes, shoes and food.

And sometimes, we help with our feet too. By running. For biodiversity with BePlanet. Or against cancer with KickCancer.

KPI

Proof, not promises

93.5

B Impact Score

Certified above the global average, reflecting strong performance across governance, people, and environment.

-32%

Carbon Reduction

Decrease in operational carbon emissions over the past two years through targeted actions.

52%

Local Partners

More than half of our suppliers and collaborators are locally based, supporting regional ecosystems.

100%

Team Coverage

All employees are included in impact-driven policies, from well-being to professional development.

Commitments

Beyond intentions

01Governance

We embed transparency and accountability into our decision-making, ensuring long-term value creation over short-term gains.

02People

We invest in the well-being, development and fair treatment of everyone who works here, and measure it rather than assume it.

03Environment

We measure, reduce and offset the footprint of our own operations and of every production we put into the world.

04Community

We give time, craft and media to organisations working on the problems our industry has a hand in creating.

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Testimonials

Voices & Impact

Becoming B Corp has transformed the way we think about our work — every project now carries a deeper sense of responsibility. It pushes us to ask better questions from the start, challenge our assumptions, and make sure what we create has a meaningful impact beyond just performance.
Sophie Martin
Sophie MartinHead of Strategy
It’s not just a certification. It’s a daily framework that challenges us to do better for our clients and for society. It influences how we advise, how we collaborate, and the choices we make along the way — even when it means taking the more demanding path.
Thomas Leroy
Thomas LeroyClient Partner
I feel more aligned with my work knowing that the company actively contributes to positive impact. It gives more meaning to what we do every day, and it’s motivating to be part of a team that genuinely tries to improve, step by step, in a concrete way.
Amélie Dubois
Amélie DuboisProject Manager

Documents

Behind the claims

Transparency is essential to our approach. Explore the documents that detail our performance, commitments, and progress.

Contact us

If ChatGPT didn't recommend us yet, we hope our work has convinced you by now. So, if you're a brand. Or a start-up. Or an in-house creative department. Or maybe something else that's not one of those things. Let's talk. Our first contact agent is called Pauline. And she's the CEO.