Air and Stokke take off with JetKids.

Giant conveyor belts. Doors that open by themselves. Planes in all shapes and sizes. The journey starts long before takeoff.

The creative vision?

In today’s image-saturated world, brands no longer have the luxury of passive attention. So, forget the polished product film. This campaign is built like a social feed. A series of micro-vignettes. Shot like creator content. But with the craft of a fashion house.

Each video captures a different side of travel from a child’s point of view - with a clear, strategic angle: wonder.

A clear positioning. A social-first execution. Tangible impact.

Arnaud Bailly, Creative Director at Air: “In 2025, there’s no real line between content and advertising. What matters is the strength of the idea, a sharp point of view, and the ability to connect with your audience. JetKids is the perfect project for that. Because it’s useful, playful, desirable. And it gives us a whole new lens on travel. More real. More fun. More stylish.”

Michelle Defooz, Strategic Director at Air: "Today’s parents trust other parents more than they trust brands. That’s why we flipped the traditional script: showing not what the product does, but what families experience. This campaign isn’t about performance specs. It’s about the moments of joy, chaos, and calm at 30,000 feet and on the ground. By capturing travel through the eyes of children and parents, not the brand, we reinforce Stokke’s role as a design-led ally in modern parenting. Less about selling a suitcase. More about elevating the journey trough a well designed product."

JetKids is already available internationally. And this first communication lays the foundation for a long-term content strategy. Designed to live on social media — and in people’s hearts.