Air & Payconiq by Bancontact Ready for the festivals.

This summer, keep up the festival vibes with the Payconiq by Bancontact app. At most festivals, you can easily pay by scanning the QR code on your wristband. Less waiting to pay for your drinks and more time to dance! And now, Payconiq by Bancontact has also found a solution to help you reunite with your friends more easily, thanks to the Payconiq Meeting Points.

At festivals, it’s common to arrange to meet "next to the bar," "to the right of the stage," or "at the entrance, after the black gate." These vague meeting points waste valuable time for festivalgoers. In fact, according to a survey by the ANFF (National Association of Festivals in France), festivalgoers spend an average of 58% of their time looking for their friends. And that's not cool.

This summer, Payconiq by Bancontact and Air have solved this problem with the Payconiq Meeting Points: unique 10-metre-high totems that are visible from afar and easily recognizable thanks to their fun and original designs. Each Totem is adorned with humorous details to make them unforgettable and unmissable meeting points. No more misunderstandings and no more hours lost searching for your friends; with the Payconiq Meeting Points, you can now meet "at the tiger head with a pink cap eating a bird with a piercing in its ear" or "at the green horse head with sunglasses and a cool gold necklace." In short, very "festival" meeting points that make reunions cooler and, above all, simpler.

In addition to the totems, the campaign was amplified through collaboration with recognised experts in the sector. Space conceived an ambitious media plan, Mountainview devised a striking content plan, and Efluenz developed an influencer strategy in partnership with the festivals. This influencer strategy was deployed at Couleur Café and Paradise City festivals. Two influencers demonstrated how the Payconiq by Bancontact app simplifies and enhances the festival experience. Through short videos, they illustrated common situations, such as easily finding each other thanks to the Payconiq Meeting Points or making quick and secure payments. They also highlighted the ease of reimbursing friends for shared expenses during the festival, showcasing how Payconiq by Bancontact makes the festival experience even cooler.

Now, Payconiq by Bancontact also becomes the official partner of your reunions, reinforcing its commitment to making every moment cooler and hassle-free. With Payconiq by Bancontact, everything is designed to improve the good flow, whether it's for easy payments or finding your mates (and buying a drink). Because a festival is, above all, an experience to share together.

Credits 

Client : Payconiq by Bancontact

Brand Managers : Anouck Deschilder, Lotta de Meulenaere, Christophe Decoster

Client Manager : Georgia Vandenberghen

Strategic Director : Michelle Defooz

Creative Agency : Air 

Creative Director : Creative Council

Creatives : Arnaud Bailly, Bruno Giunta, Julian Lesceux, Edouard Coune

Graphic Design :  Christophe Liekens, Killian Vogel

Illustration : Petrouchkaka

Producer: Bérengère Lurquin 

Production :  Plug n’ Play

Video : Sasha Ferri, Boris Delire

Motion : De Kwekkerij

Media Agency : Space

Influence Agency : Efluenz

Social Media Agency : Mountainview