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1,2,3 Go - for a worldwide campaign for Stokke® and the new YOYO³
Becoming a parent is when you quickly realize: the real adventure isn’t some far-off destination, it’s just… leaving the house. Did I pack the teddy bear? Got the spare diaper? Will they fall asleep? Is it cold or warm enough outside? Will we make it back before dark?
A mountain of questions and a growing pile of stress that makes staying home feel like the easiest option.
But here’s the thing: your child doesn’t just want “home you.” They want to know you. The real you. Not just “the perfect parent” who nails playtime twice a day.
What’s your go-to coffee spot? Who’s that friend they keep hearing about? When you’re at the park, do you chill on the bench with a book or sprawl out in the grass?
By letting your child see the different sides of you, you’re giving them the confidence to explore their own identity—and helping them grow in the process.
Meet the YOYO³ by Stokke®: Ready for Everything.
That’s why Stokke® responded to the wishes and preferences of their customers, Stokke® has taken the beloved YOYO® to new heights with the Stokke® YOYO³. This latest iteration builds on its reputation as a first of its kind favorite on city streets worldwide and making the best even better with new features.
This latest version is better than ever, designed to make heading out as easy as 1, 2, 3… Go! It’s a phrase we’ve turned into the heart of our new campaign, showing parents just how simple it can be to leave the house—no stress, just joy in every adventure outside your home.
Stokke® CEO, Jacob Kragh, says “I'm excited about this launch, as it marks the first YOYO® novelty under the Stokke® brand umbrella and a great advancement of an already iconic stroller! At Stokke®, we are always pursuing excellence, and looking to enhance our products and strengthen the bond between parents and children. With Stokke® YOYO®, we aim to enrich the lives of urban parents, and help them to navigate any environment with their little ones by their side.”
A Global Campaign That Speaks to Every Parent
The YOYO³ campaign comes to life through films, posters, and social media, reaching parents all around the world. It’s a celebration of effortless adventures, turning those daunting trips out into moments of freedom and fun.
With the YOYO³ by Stokke®, stepping out with your baby has never been this easy.
CREDITS
Client : Stokke®
Contact : Marijke Coopmans, Andrea Lavalou, Charline Dallemagne, Helene Abel Hansen
Agency : Air Brussels
CD : Air Creative Council
Creation : Edouard Coune, Anouk Lemm, Arnaud Bailly
Strategy : Michelle Defooz
Design : Edouard Coune, Christophe Liekens
Motion design : Boris Delire
Client Manager : Margaux Doucet
TV producer : Bérengère Lurquin
Production : Wenneker, Crush
Réalisation : Hyun Esco
Directrice de production : Ben Wevers
Photographe : Victor Pattyn
